All articles
Methods: Web site viewing
When you review clients' Web sites for usability, you should consider how people look at Web pages.
[7 January 2002]
Techniques: A portfolio of CVs
"I'll send you my CV". No, "I'll send you a CV".
[31 December 2001]
Writing: Be consistent
When you write as a professional, you can learn a lot from professional writers.
[24 December 2001]
Style: Keeping it to yourself
There are dangers in becoming too friendly with your clients.
[17 December 2001]
Bid management: The first steps
These are not the first steps that you will take under a proper bid management strategy. But they will help to explain how bid management works.
[10 December 2001]
Methods: Email newsletters
Do your clients issue email newsletters? Ensure their newsletters bring in business instead of turning it away.
[3 December 2001]
Writing: Using quotations
Many reports have quotations or aphorisms to introduce each section or chapter. Are they a good idea?
[26 November 2001]
Techniques: Describing objectives
Defining objectives can be hard enough. The way that you write them down can make it harder.
[19 November 2001]
Style: First impressions
You will always create a first impression. The trick is in making it a good one.
[12 November 2001]
Trends: Focus groups
Organizations are rushing to use focus groups. But they need to be watched in more ways than one.
[5 November 2001]
The opinions expressed are solely those of the author.
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